Collaborative Robots and the Future of Indoor and Outdoor Display Advertising
Overview
Today, collaborative robots (cobots) have taken center stage in both indoor and outdoor display advertising, signifying a game-changer for industry players and the robotics sector. Data from the International Federation of Robotics (IFR) reveals that cobots will see a 30% rise in sales to 2023, likely triggering an important shift in the future of advertising. This guide details the role of cobots in advertising, key growth areas for cobots, safety and usability considerations for cobots, and the value of high-tech robotics systems like those offered by 3Laws Robotics in actualizing these developments.
Collaborative Robots in Advertising
Cobots are providing an invaluable upgrade to the future of display advertising. Humanoid cobots, for instance, are now frequently utilized in storefronts to capture consumer attention. Interactions where robots engage with consumers is anticipated to drive up to 22% of customer engagement by 2022 according to Gartner Inc. Furthermore, outdoor advertising by using aerial cobots or drones additionally provides remarkable opportunities for advertisers to tap into uncharted territories.
Key Growth Areas for Collaborative Robots
Given the proven effectiveness of cobots in advertising, several growth avenues are gaining traction. Outdoor aerial advertising, which employs drones that can fly banners or display holograms, is expected to become a $1.47 billion industry by 2023 based on projections by PwC. Furthermore, mobile cobots, or roving advertisements, are also making waves, and the market for mobile robots is predicted to hit $54.1 billion within the next 5 years, as forecasted by MarketsandMarkets.
Safety and Usability Considerations for Collaborative Robots
While cobots offer immense advantages, their implementation presents safety and usability considerations. Thus, advanced software solutions like Control Barrier Functions (CBFs) are critical for ensuring mathematically provable safety. The challenge of certification in this context cannot be overstated as the cobot industry is expected to adhere to stringent safety standards such as ISO 3691-4 and ISO 26262.
Key Takeaways
- Cobots will significantly drive the future of display advertising, with expected sales growth of 30% by 2023.
- Potential growth areas include outdoor aerial advertising and mobile cobots, expected to amass $1.47 billion and $54.1 billion, respectively.
- Safety and usability issues are paramount, requiring advanced software solutions for reliable performance and ease of certification.
About 3Laws Robotics 3Laws Robotics is developing industry-leading solutions to enhance safety and reliability within the robotics sector. 3Laws' innovative software, 3Laws Supervisor, leverages Control Barrier Functions (CBFs) technology to provide peak capabilities while prioritizing safety. Our software simplifies the certification path, opening doors for a variety of use cases across warehouse automation, human-robot interaction, and dynamic environments. By minimizing downtime, 3Laws' end goal is to increase operational efficiency and position itself as the future of safe, efficient robotic systems, suitable for ISO 3691-4 and ISO 26262 certifications. Drivable in popular robotics middleware like ROS and ROS2, 3Laws aims to take safety beyond traditional methods.