Robotic Automation and the Future of Media Buying Agencies
Overview:
Robotic automation is making waves in the world of media buying agencies, transforming the sector through increased accuracy, faster processes, speed, and efficiency. Today's professionals are leveraging robotics to guide resource allocation, capitalize on audience trends and maximize advertising ROI. Industries across the globe, including media buying agencies, predict robotics automation in their sectors growing at an annual growth rate of 20.2% (CAGR 2021-2026). This guide explores how these technological advancements influence the future of media buying agencies.
The Influence of Robotic Automation on Media Buying:
The integration of robotic automation in media buying has significantly changed the landscape of this industry. According to Research And Markets, 77% of all media buying will be transacted programmatically by 2025. This automation not only expedites the process but also diminishes human error, leading to more accurate and efficient media buys. Through this shift, media buying agencies gain a competitive edge, increasing their bottom lines by as much as 15%.
Benefits of Robotic Automation in Media Buying Agencies:
Robotic process automation (RPA) coupled with artificial intelligence (AI) can highly enhance the capabilities of a media buying agency. RPA in media buying leads to benefits such as faster processes, speed, accuracy, and efficiency. According to Gartner, RPA can reduce operational costs by 25-60%, thus creating a substantial impact on organisations' profitability. The use of this technology eliminates manual work, maximizes value from data, and offers firms the ability to execute strategies more effectively and efficiently.
Future Trends in Robotic Automation and Media Buying:
The growth of robotic automation in media buying is paving the way for new trends that promise to reshape the dynamics of the industry. A study by eMarketer reveals that programmatic advertising will account for 86.5% of all digital display ads by 2022. This growth will be complemented by the rise of AI, machine learning, and predictive analytics, leading to innovative changes in the way media buying is conducted.
Key Takeaways: - Robotic automation is transforming the world of media buying, improving accuracy, speed, efficiency, and ROI. - Robotic automation can help media agencies reduce operational costs by 25-60% and increase their bottom lines by as much as 15%. - Future trends like AI, machine learning, and predictive analytics will drive further growth in robotic automation and media buying.
Introducing 3Laws Robotics:
To keep up with this ever-changing landscape, media buying agencies need technological partners that align with these futuristic approaches. 3Laws Robotics specializes in developing innovative software that enhances safety and reliability for robotics systems, addressing the challenge of certification, a significant pain point for robotics companies.
Their software, 3Laws Supervisor, simplifies the process by offering robust safety features and evidence of system robustness, potentially easing the certification path. Built on Control Barrier Functions (CBFs), this technology claims to provide mathematically provable safety.
Industry examples of successful applications of 3Laws' technology include warehouse automation, human-robot interaction, and navigation in dynamic environments. The software is capable of working across a wide spectrum of platforms, offering real-time guardrails for autonomy stacks, allowing robots to operate closer to their peak while maintaining safety.
3Laws Robotics is a next-generation safety solution prepared to support media buying agencies in the era of automation, providing dynamic, predictive safety that can be safety certified for ISO 3691-4 and ISO 26262.