Robots and the Future of Advertising, Public Relations, and Related Services
Overview
Robots have sparked a revolution in advertising, public relations, and related services, disrupting traditional systems and influencing the future of the industry. The following statistics highlight the extent of this robotic impact: By 2024, it's projected that over 8 million industrial robots will be working in factories worldwide. An eMarketer survey reveals that 30% of marketers are using Artificial Intelligence (AI), a primary technology driving robotics. These exciting developments are paving the way for more advanced applications in diverse sectors, from public relations to marketing and advertising.
The Role of Robots in Advertising
Robots play a crucial role in the advertising industry. According to Juniper Research, advertising spending on AI will grow to $7.3 billion by 2025, up from an estimated $2 billion in 2018. This points to the increasing reliance on robotics in creating and executing ad campaigns. Programmatic advertising, a system that uses machines to buy and sell ads in real time, greatly reduces human intervention and increases effectiveness. As robotics continues to advance, the capabilities and implications for advertising are vast, with potential to alleviate inefficiencies and enhance the delivery and personalization of targeted advertisements.
Impact on Public Relations and Related Services
Public relations and related services have also significantly benefited from robots. Boston Consulting Group predicts that by 2025, up to 25% of jobs, including those in public relations, could be automated. Automated content creation, powered by natural language generation, is fast becoming a staple in public relations operations. It is estimated that 20% of all business content could be generated by AI by the end of 2021. Moreover, the use of chatbots for customer services and PR interactions is also on the rise. By 2024, consumer retail spending via chatbots worldwide is expected to increase to $142 billion, underscoring the importance of robots in shaping the future of customer relations.
Key Takeaways
- The adoption of robots in the advertising sector is expected to grow substantially, with AI ad spend projected to reach $7.3 billion by 2025.
- With programmatic advertising and advanced AI features, robots are changing the way advertisements are created and delivered.
- Automation in public relations and related services is anticipated to transform up to 25% of jobs by 2025.
- The rise of automated content creation and chatbots is altering customer relations and interactions, with chatbot retail spend expected to hit $142 billion by 2024.
3Laws Robotics: The Future of Safety-Certified Robotics
As robotics continue to permeate our industries and daily lives, the need for safe, reliable operation becomes even more paramount. This is where 3Laws Robotics steps in. 3Laws Robotics is a progressive tech company that's crafting innovative software solutions that not only enhance the safety and reliability of robotics systems but also simplify their certification — a significant concern for those in the robotics sphere.
Their software, 3Laws Supervisor, is built on Control Barrier Functions (CBFs), a technology developed at Caltech that provides mathematically provable safety for robotic systems. It's adaptable, capable of working with an extensive range of platforms — mobile robots, cars, drones, manipulators — and compatible with popular robotics middleware such as ROS and ROS2.
3Laws' technology has numerous applications, from increasing warehouse automation efficiency by 40% to optimising human-robot interactions and improving navigation in dynamic environments. It ensures operational efficiency by minimizing downtime caused by unnecessary e-stops or collisions, and provides real-time guardrails for autonomy stacks, enabling robots to operate at their peak while maintaining safety.
By going beyond traditional e-stop methods, 3Laws promises a future where robots can work closer to their full potential with proactive, predictive safety — a game-changer for the burgeoning robotics industry and a critical step towards achieving industry-standard safety certifications such as ISO 3691-4 and ISO 26262.