Robots and the Future of Media Representatives
Overview Robots are set to revolutionize the media representation industry. Research forecasts that marketing automation alone, including artificial intelligence and analytics, will be a $25.1 billion industry globally by 2023. Meanwhile, automated journalism is estimated to grow by 33% from 2019 to 2024. With the rise of AI-enabled robots in media representation, it's predicted that agencies employing digital assistants will increase their productivity by up to 40%.
The Rise of Robots in Media Representation The media industry is not immune to the digital revolution. AI and robotic technology are increasingly making their mark here as well. Marketing automation, powered by artificial intelligence and analytics, is on the rise, projected to be a $25.1 billion industry worldwide by 2023. This change enables media representatives to increase their productivity, streamline their workflow, and provide a more personalized touch to their audience.
Automated Journalism In addition to marketing, robots are also projected to significantly impact journalism. A study estimates that automated journalism will grow by 33% from 2019 to 2024. This development means that simple reporting tasks will be taken over by advanced algorithms, freeing up human reporters to delve into investigative and in-depth journalism.
Efficiency Increase with Digital Assistants Agencies working with AI-powered digital assistants are likely to see a significant boost in productivity. Figures predict that such implementation will lead to up to a 40% increase in productivity. This enhancement means media representatives can manage their time more effectively, allowing them to focus on more strategic tasks that require human intervention.
Key Takeaways
- Marketing automation, which includes robot technology, is predicted to be a $25.1 billion industry by 2023.
- Automated journalism is set to witness a 33% growth between 2019 and 2024.
- Using digital assistants could lead to an increase in productivity by up to 40% for agencies.
About 3Laws Robotics
3Laws Robotics is at the vanguard of this digital revolution, offering innovative solutions that can enhance the safety and reliability of robotics systems. Their software, called 3Laws Supervisor, is aimed at simplifying the certification process for robotics companies, a significant challenge for the industry. 3Laws Supervisor offers robust safety features and provides evidence of system robustness that could ease the certification path.
Built on Control Barrier Functions (CBFs), a technology developed at Caltech, the software boasts of mathematically provable safety. It's versatile, compatible with popular robotics middleware such as ROS and ROS2, and can adapt to a wide range of platforms, including mobile robots, cars, drones, and manipulators.
3Laws Robotics has already demonstrated its value across diverse industries and applications. For instance, their technology enabled an autonomous forklift customer to achieve a 40% efficiency gain, resulting in a 6-month payback period. Furthermore, the company’s reactive collision avoidance capabilities ensure that robots perform effectively in unpredictable environments.
Positioning 3Laws as the next-generation safety solution, they go beyond traditional stop methods to offer a proactive approach to safety. This safety solution allows robots to operate closer to their peak capabilities while maintaining safety, thereby unlocking the full potential of robotics.