Announcing Our AMR Partnership with Advantech

At 3Laws, we are committed to pushing the boundaries of robotic performance and safety. And often, to push boundaries, you need great collaborators.  

Today, we are excited to announce a significant partnership that strengthens our mission and expands our reach in the industry. 

We are teaming up with Advantech, a global leader in industrial computing solutions, to bring a groundbreaking integrated solution to the autonomous mobile robot (AMR) market.

This is a proud moment for our hard-working technical team. Read on for details.

Advantech: Hardware Heavyweights

Advantech is a powerhouse in the industrial computing space. They are a leading provider of industrial computing solutions, specializing in hardened PCs built to withstand the toughest environments. Advantech platforms are designed for integration into industrial devices like autonomous mobile robots (AMRs), forklifts, and manufacturing equipment – environments where durability and reliability are critical. With over $2 billion in annual revenue, Advantech is a major industry player.

Not a company to rest on their laurels, and capitalizing on a growing AMR market, Advantech is increasingly looking to offer complete solutions that integrate both hardware and innovative software. 

Which is where 3Laws comes in.

Our partnership focuses on integrating our advanced safety software into Advantech’s industrial computing platforms. By combining our state-of-the-art collision avoidance and geofencing technology with Advantech’s proven hardware, we are delivering a comprehensive solution that addresses key challenges in the AMR space.

What 3Laws Adds to Advantech’s Hardware

The integration of 3Laws’ software with Advantech’s rugged hardware transforms these proven systems into fully realized, intelligent solutions specifically designed for the AMR market. 

How exactly does the addition of 3Laws software augment Advantech hardware? In a range of ways: 

• Instant Collision Avoidance: The 3Laws Supervisor eliminates complex heuristics by simplifying navigation and planning stacks. This allows for quick codification of “do not” rules, effectively reducing the risk of collisions and ensuring safe operation in unpredictable environments. The integration also leverages AI capabilities like object tracking and visual SLAM (Simultaneous Localization and Mapping) for enhanced obstacle detection and avoidance.
• Dynamic Geofencing: Our software enables rapid setup of geofences, which can keep AMRs within designated operational zones or out of restricted areas. Additionally, the solution applies differentiated velocity limits, enhancing safety and performance across both 2D and 3D spaces. The system’s seamless integration with sensors like Time-of-Flight (ToF) cameras and IMU sensors ensures precise control within the Operational Design Domain (ODD).
• Increased Operational Efficiency: Our technology ensures that AMRs operate at maximum capacity up to predefined safety limits or boundaries. This maximizes throughput per cycle, boosting overall efficiency and delivering more value per operation. The advanced sensor fusion, supported by GNSS/RTK modules and AI-powered localization, further enhances operational precision and reliability.
• Augmented System Reliability: In the event of a sensor or hardware failure, our software gracefully degrades performance, maintaining safe operation as long as possible. This ensures minimal disruption and maximizes uptime, particularly in harsh or variable environments where reliable operation is critical.
• Accelerated Time to Market: By addressing corner cases and simplifying certification processes, we reduce development time by over 50%. The integrated solution is designed to meet diverse ODD requirements, easing the certification path and enabling Advantech’s customers to bring their AMR products to market faster.
• Fast Return on Investment: The integrated solution offers a payback period of less than six months for typical logistics applications, driving adoption through superior performance and safety—a win for Advantech and all their users. The AI capabilities and robust hardware-software integration ensure long-term value and scalability in dynamic industrial applications.

In short, by combining Advantech’s hardware with our software, we are creating an industry-leading solution for businesses deploying AMRs in challenging environments.

AMR Awesomeness… in Memphis

The AMR market is rapidly expanding, with the bar for innovation rising all the time. Advantech’s “complete solution” approach, underpinned by our unique safety software, is tailored to meet these growing market demands. We’re excited to be a part of a trend that’s good for customers, and good for getting the 3Laws software into the world.

We’re also excited to show off what we’re doing in the wild.

Our integrated solution will be showcased at the upcoming Memphis AMRL show in October, where Advantech will display their compute unit running our software to ensure a third-party quadruped robot operates safely without collisions.

We plan to share more about this exciting partnership in the coming weeks. Stay tuned for updates, and if you’re attending the Memphis AMRL show in October, be sure to stop by the Advantech booth to see our joint solution in action.

More to come soon!